Halloween and October Festivities See Six Retail Subcategories in the Top 10Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown
RESTON, VA, November 22, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the Comscore Media Metrix service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities
About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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