Travel Sites Shine During Cold Winter January
Career Sites Offer Fresh Start for Americans in New Year
RESTON, VA, February 27, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for January 2013 based on data from the Comscore Media Metrix service. As winter reached its peak in January, Americans researched the possibility of future getaways and made bookings at Travel sites. The start of a new year also sparked fresh career ideas for Americans, who turned to online Career Services during the month.
“In January, Americans combatted their winter blues by researching and even booking future vacations at online travel sites,” said Jeff Hackett, executive vice president of Comscore. “We also saw a very seasonal spike in the Career Services category, including Job Search, Training and Education, and Career Resource sites, as Americans looked for ways to grow their careers and expand their skill sets in 2013.”
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About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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