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RESTON, VA, March 13, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in February with 67.5 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 16.7 percent (up 0.2 percentage points) and Yahoo! Sites with 11.6 percent. Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.
Comscore Explicit Core Search Share Report*February 2013 vs. January 2013 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.3 billion explicit core searches were conducted in February, with Google Sites ranking first with 12.3 billion. Microsoft Sites ranked second with 3 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 475 million and AOL, Inc. with 305 million.
Comscore Explicit Core Search Query ReportFebruary 2013 vs. January 2013 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” Reporting
In February, 69.7 percent of searches carried organic search results from Google (up 0.4 percentage points), while 25.9 percent of searches were powered by Bing (up 0.3 percentage points).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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