The State of Social Media
RESTON, VA, June 12, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 17.4 percent (up 0.1 percentage points) and Yahoo! Sites with 11.9 percent. Ask Network accounted for 2.7 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
20 billion explicit core searches were conducted in May, with Google Sites ranking first with 13.4 billion. Microsoft Sites ranked second with 3.5 billion searches (up 1 percent), followed by Yahoo! Sites with 2.4 billion, Ask Network with 547 million (up 1 percent) and AOL, Inc. with 266 million.
“Powered By” Reporting
In May, 68.6 percent of searches carried organic search results from Google (up 0.1 percentage points), while 26.7 percent of searches were powered by Bing.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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