The State of Social Media
Gay and Lesbian Sites See Pickup During Pride Month
Gaming Sites Sites Spike as Summer Vacation Begins
RESTON, VA, July 19, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for June 2013 based on data from the Comscore Media Metrix service. The Gay/Lesbian category witnessed an uptick in traffic during Pride Month in June, while Gaming sites provided leisure for many enjoying time off in the summer.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 84.1 percent of the 224 million Internet users in June. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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