2025 State of Programmatic Report
Americans Ready for New School Year at Education and Retail Sites
Fantasy Football Drives Traffic to Online Gambling Category
RESTON, VA, September 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the Comscore MMX service. With millions of students returning to the classrooms in August, Web traffic gained at education and retail sites as families and students made final preparations for a new school year. Fantasy Football players geared up for new season of competition, sending increased traffic to the Online Gambling category.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)August 2013 vs. July 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Jul-13
Aug-13
% Change
Total Internet : Total Audience
225,359
225,257
0
Family & Youth – Education
29,396
37,539
28
Retail – Books
21,604
26,392
22
Education – Information
60,366
67,395
12
Gambling – Online Gambling
12,769
13,978
9
Lifestyles – Beauty/Fashion/Style
68,110
74,211
Career Services and Development – Training and Education
11,728
12,753
Lifestyles – Food
82,659
89,725
Retail – Fragrances/Cosmetics
14,429
15,381
7
Retail – Flowers/Gifts/Greetings
15,676
16,694
6
Retail – Computer Software
54,108
57,317
Table 2
Comscore Top 50 Properties (Desktop Only)August 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Rank
Property
Unique Visitors(000)
1
Yahoo! Sites
196,432
26
ESPN
38,337
2
Google Sites
191,602
27
Hearst Corporation
37,803
3
Microsoft Sites
175,964
YP Local Media Network
37,540
4
Facebook
136,510
29
Federated Media Publishing
36,974
5
AOL, Inc.
115,895
30
TWITTER.COM
36,274
Amazon Sites
114,758
31
TUMBLR.COM
34,940
Glam Media
90,620
32
WebMD Health
34,581
8
Wikimedia Foundation Sites
83,193
33
Adobe Sites
33,378
CBS Interactive
82,442
34
WORDPRESS.COM
32,651
10
Turner Digital
77,214
35
NETFLIX.COM
30,592
11
Ask Network
76,495
36
New York Times Digital
30,181
Apple Inc.
74,635
37
Meredith Digital
29,402
13
eBay
71,875
38
Fox News Digital Network
28,872
14
Viacom Digital
67,869
39
AVG Technologies
28,623
15
Comcast NBCUniversal
60,386
40
Conde Nast Digital
27,742
16
About
56,987
41
Disney Online
27,637
17
Gannett Sites
55,880
42
T365 - Tribune
27,390
18
Weather Company, The
55,191
43
TechMedia Network
27,355
19
VEVO
55,060
44
Time Warner (Excl. Turner/WB)
27,306
20
Demand Media
53,111
45
Scripps Networks Interactive Inc.
26,903
21
Linkedin
51,544
46
Everyday Health
26,823
craigslist, inc.
49,497
47
NetShelter Technology Media
26,704
23
Wal-Mart
43,300
48
Target Corporation
25,908
24
Answers.com Sites
43,074
49
PINTEREST.COM
25,666
25
YELP.COM
41,372
50
EA Websites
25,348
Table 3
Comscore Ad Focus Rankings (Desktop Only)August 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
ShareThis
198,497
88.1
Google Ad Network**
211,190
93.8
87.2
AT&T AdWorks**
192,182
85.3
Outbrain
187,508
83.2
AOL Advertising**
191,978
85.2
Google
180,494
80.1
Real Media Group - 24/7 Access**
186,881
83.0
YOUTUBE.COM*
134,051
59.5
Casale Media - MediaNet**
182,936
81.2
FACEBOOK.COM
132,768
58.9
Criteo**
178,847
79.4
51.5
ValueClick Networks**
178,670
79.3
MSN
114,395
50.8
Genome from Yahoo!**
177,424
78.8
AMAZON.COM*
96,076
42.7
RadiumOne**
173,383
77.0
40.2
Collective Display**
171,824
76.3
Bing
90,313
40.1
Microsoft Media Network US**
171,611
76.2
34.0
Federated Media Publisher Network**
171,596
Blogger
61,810
27.4
Exponential - Tribal Fusion**
165,515
73.5
Windows Live
61,049
27.1
Burst Media**
165,237
73.4
25.3
Specific Media**
164,866
73.2
24.8
Cox Digital Solutions - Network**
163,972
72.8
23.6
Vibrant Media**
161,518
71.7
5min Media Platform
52,369
23.2
PulsePoint**
147,501
65.5
22.9
Rocket Fuel**
131,899
58.6
Weather Channel, The
49,827
22.1
Adconion Media Group**
128,441
57.0
MTV Music Group
49,496
22.0
19.1
Top DSP/SSP/Ad Exchange Entities
CNN
41,666
18.5
Rubicon Project REVV Platform**
213,775
94.9
18.4
Fulcrum5**
182,224
80.9
APPLE.COM
40,477
18.0
engage:BDR**
156,549
69.5
WALMART.COM
40,381
17.9
IMDb
39,288
17.4
17.0
16.7
CBS News
37,496
16.6
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in August. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com