Comscore Media Metrix Ranks Top 50 U.S. Web Properties for August 2013

Americans Ready for New School Year at Education and Retail Sites

Fantasy Football Drives Traffic to Online Gambling Category

RESTON, VA, September 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the Comscore Media Metrix service. With millions of students returning to the classrooms in August, Web traffic gained at education and retail sites as families and students made final preparations for a new school year. Fantasy Football players geared up for new season of competition, sending increased traffic to the Online Gambling category.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
August 2013 vs. July 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix

 

 

 Total Unique Visitors (000)
Jul-13 Aug-13 % Change
Total Internet : Total Audience  225,359 225,257 0
Family & Youth – Education 29,396 37,539 28
Retail – Books 21,604 26,392 22
Education – Information 60,366 67,395 12
Gambling – Online Gambling 12,769 13,978 9
Lifestyles – Beauty/Fashion/Style 68,110 74,211 9
Career Services and Development – Training and Education 11,728 12,753 9
Lifestyles – Food 82,659 89,725 9
Retail – Fragrances/Cosmetics 14,429 15,381 7
Retail – Flowers/Gifts/Greetings 15,676 16,694 6
Retail – Computer Software 54,108 57,317 6

Table 2

Comscore Top 50 Properties (Desktop Only)
August 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
             
Rank Property Unique Visitors
(000) 		  Rank Property Unique Visitors
(000)
  Total Internet : Total Audience  225,257        
1 Yahoo! Sites 196,432   26 ESPN 38,337
2 Google Sites 191,602   27 Hearst Corporation 37,803
3 Microsoft Sites 175,964   28 YP Local Media Network 37,540
4 Facebook 136,510   29 Federated Media Publishing 36,974
5 AOL, Inc. 115,895   30 TWITTER.COM 36,274
6 Amazon Sites 114,758   31 TUMBLR.COM 34,940
7 Glam Media 90,620   32 WebMD Health 34,581
8 Wikimedia Foundation Sites 83,193   33 Adobe Sites 33,378
9 CBS Interactive 82,442   34 WORDPRESS.COM 32,651
10 Turner Digital 77,214   35 NETFLIX.COM 30,592
11 Ask Network 76,495   36 New York Times Digital 30,181
12 Apple Inc. 74,635   37 Meredith Digital 29,402
13 eBay 71,875   38 Fox News Digital Network 28,872
14 Viacom Digital 67,869   39 AVG Technologies 28,623
15 Comcast NBCUniversal 60,386   40 Conde Nast Digital 27,742
16 About 56,987   41 Disney Online 27,637
17 Gannett Sites 55,880   42 T365 - Tribune 27,390
18 Weather Company, The 55,191   43 TechMedia Network 27,355
19 VEVO 55,060   44 Time Warner (Excl. Turner/WB) 27,306
20 Demand Media 53,111   45 Scripps Networks Interactive Inc. 26,903
21 Linkedin 51,544   46 Everyday Health 26,823
22 craigslist, inc. 49,497   47 NetShelter Technology Media 26,704
23 Wal-Mart 43,300   48 Target Corporation 25,908
24 Answers.com Sites 43,074   49 PINTEREST.COM 25,666
25 YELP.COM 41,372   50 EA Websites 25,348

Table 3

Comscore Ad Focus Rankings (Desktop Only)
August 2013
Total U.S. – Home, Work and University Locations
Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  225,257 100.0          
1 ShareThis 198,497 88.1   1 Google Ad Network** 211,190 93.8
2 Yahoo! Sites 196,432 87.2   2 AT&T AdWorks** 192,182 85.3
3 Outbrain 187,508 83.2   3 AOL Advertising** 191,978 85.2
4 Google 180,494 80.1   4 Real Media Group - 24/7 Access** 186,881 83.0
5 YOUTUBE.COM* 134,051 59.5   5 Casale Media - MediaNet** 182,936 81.2
6 FACEBOOK.COM 132,768 58.9   6 Criteo** 178,847 79.4
7 AOL, Inc. 115,895 51.5   7 ValueClick Networks** 178,670 79.3
8 MSN 114,395 50.8   8 Genome from Yahoo!** 177,424 78.8
9 AMAZON.COM* 96,076 42.7   9 RadiumOne** 173,383 77.0
10 Glam Media 90,620 40.2   10 Collective Display** 171,824 76.3
11 Bing 90,313 40.1   11 Microsoft Media Network US** 171,611 76.2
12 Ask Network 76,495 34.0   12 Federated Media Publisher Network** 171,596 76.2
13 Blogger 61,810 27.4   13 Exponential - Tribal Fusion** 165,515 73.5
14 Windows Live 61,049 27.1   14 Burst Media** 165,237 73.4
15 About 56,987 25.3   15 Specific Media** 164,866 73.2
16 Gannett Sites 55,880 24.8   16 Cox Digital Solutions - Network** 163,972 72.8
17 Demand Media 53,111 23.6   17 Vibrant Media** 161,518 71.7
18 5min Media Platform 52,369 23.2   18 PulsePoint** 147,501 65.5
19 Linkedin 51,544 22.9   19 Rocket Fuel** 131,899 58.6
20 Weather Channel, The 49,827 22.1   20 Adconion Media Group** 128,441 57.0
21 MTV Music Group 49,496 22.0    
22 Answers.com Sites 43,074 19.1   Top DSP/SSP/Ad Exchange Entities
23 CNN 41,666 18.5   1 Rubicon Project REVV Platform** 213,775 94.9
24 YELP.COM 41,372 18.4   2 Fulcrum5** 182,224 80.9
25 APPLE.COM 40,477 18.0   3 engage:BDR** 156,549 69.5
26 WALMART.COM 40,381 17.9    
27 IMDb 39,288 17.4  
28 ESPN 38,337 17.0  
29 YP Local Media Network 37,540 16.7  
30 CBS News 37,496 16.6  

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com