The State of Social Media
Americans Ready for New School Year at Education and Retail Sites
Fantasy Football Drives Traffic to Online Gambling Category
RESTON, VA, September 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the Comscore Media Metrix service. With millions of students returning to the classrooms in August, Web traffic gained at education and retail sites as families and students made final preparations for a new school year. Fantasy Football players geared up for new season of competition, sending increased traffic to the Online Gambling category.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in August. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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