The State of Social Media
Holiday Season Drives Strong Growth in Shipping, E-Card and Retail Sites
Several Noteworthy Happenings Produce Gains in Taxes, Lotto and Weather Subcategories
RESTON, VA, January 20, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the Comscore Media Metrix service. Holiday e-commerce was the primary driver of growth in the Shipping and Retail subcategories, while Christmas and New Year’s also spurred a surge in e-card website traffic. Additionally, preparations for the upcoming 2014 tax season, a near record-breaking Mega Millions lottery jackpot and some exceptionally cold December weather propelled an influx of online visitors to these respective subcategories.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 87.1 percent of the 224 million Internet users in December. * Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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