Reach, Frequency and Beyond. Insights from Comscore and YouTube.
RESTON, VA, January 15, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points), followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) and Yahoo Sites with 10.8 percent. Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report* December 2013 vs. November 2013 Total U.S. – Home & Work Locations Source: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.3 billion explicit core searches were conducted in December, with Google Sites ranking first with 12.3 billion (up 2 percent). Microsoft Sites ranked second with 3.3 billion searches (up 1 percent), followed by Yahoo Sites with 2 billion, Ask Network with 452 million and AOL, Inc. with 234 million.
Comscore Explicit Core Search Query Report December 2013 vs. November 2013 Total U.S. – Home & Work Locations Source: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” ReportingIn December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
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Contact:Adam LellaComscore, Inc.+1 (312) firstname.lastname@example.org