#RIPGRPs: Evolving the Metrics That Move Us Forward
Tax Season Produces Huge Gains in Category for 3rd Straight MonthValentine’s Day Drives Traffic to Retail Sites in Flowers, Gifts, Greetings and Food Subcategories
RESTON, VA, March 25, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the Comscore MMX® service. For the third straight month, Americans flocked to tax websites as the season to file headed into full swing. February also brought about Valentine’s Day, which meant online visitors shopped for flowers, gifts, greetings cards and holiday foods, causing a boost in traffic to related retail subcategories. It should be noted that February typically sees softer gains overall due to it being three days shorter than January.
Comscore Top 5 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)February 2014 vs. January 2014Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Jan-13
Feb-14
% Change
Total Internet : Total Audience
223,602
222,390
-1
Business/Finance – Taxes
24,424
38,207
56
Retail – Flowers/Gifts/Greetings
17,444
23,378
34
Retail – Food
15,922
17,339
9
Retail – Computer Software
61,521
66,819
Travel – Transactions
3,580
3,875
8
Comscore Top 50 Properties (Desktop Only)February 2014Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Google Sites
187,009
26
Yelp.com
32,823
2
Yahoo Sites
183,123
27
WebMD Health
32,339
3
Microsoft Sites
162,803
28
Intuit
32,021
4
Facebook
133,565
29
Dropbox Sites
30,144
5
AOL, Inc.
109,617
30
Adobe Sites
29,653
6
Amazon Sites
98,488
31
Federated Media Publishing
28,690
7
Glam Media
79,194
32
ESPN
28,388
Wikimedia Foundation Sites
68,941
33
T365 - Tribune
27,849
Turner Digital
68,919
New York Times Digital
27,494
10
Weather Company, The
68,747
35
Conde Nast Digital
27,291
11
CBS Interactive
65,293
36
Netflix.com
27,084
12
Apple Inc.
63,815
37
Tumblr.com*
26,503
13
Ask Network
63,080
38
YP Local Media Network
26,481
14
About
62,603
39
Pinterest.com
26,422
15
eBay
61,466
40
Meredith Digital
26,307
16
Comcast NBCUniversal
55,545
41
Fox News Digital Network
25,292
17
Gannett Sites
51,893
42
BuzzFeed.com
25,261
18
Linkedin
45,068
43
Time Warner (Excl. Turner/WB)
25,114
19
Answers.com Sites
43,900
44
Defy Media
24,908
20
Demand Media
40,207
45
WordPress.com*
24,548
21
craigslist, inc.
38,171
46
Ziff Davis Tech
23,504
22
TWITTER.COM
37,376
47
WorldNow Sites
22,998
23
Viacom Digital
36,822
48
IDG Network
22,811
24
Hearst Corporation
35,535
49
Liberty Interactive Corporation
22,498
25
Wal-Mart
33,256
50
TechMedia Network
22,234
Comscore Ad Focus Rankings (Desktop Only)February 2014Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
217,773
97.9
Google Ad Network**
209,314
94.1
82.3
Conversant (formerly ValueClick Networks)**
184,068
82.8
ShareThis
183,070
AT&T AdWorks**
183,548
82.5
Google
177,874
80.0
Advertising.com**
177,822
Outbrain
153,907
69.2
Criteo**
172,437
77.5
Disqus
139,980
62.9
Casale Media - MediaNet**
171,919
77.3
Facebook.com
131,249
59.0
Microsoft Media Network US**
168,770
75.9
YouTube.com
119,003
53.5
RadiumOne**
162,287
73.0
49.3
Genome from Yahoo**
158,883
71.4
MSN
98,727
44.4
Collective Display**
157,277
70.7
Amazon.com*
80,551
36.2
Burst Media**
153,439
69.0
35.6
Cox Digital Solutions - Network**
150,986
67.9
Bing
76,733
34.5
Specific Media**
146,988
66.1
Weather Channel, The
63,571
28.6
Exponential - Tribal Fusion**
145,590
65.5
28.4
Adconion Media Group**
116,254
52.3
28.2
Rocket Fuel**
114,279
51.4
Windows Live
61,997
27.9
Vibrant Media**
113,804
51.2
23.3
Zedo ZincX**
100,690
45.3
Blogger
46,042
20.7
Sourceknowledge Video Network**
99,228
44.6
20.3
CPX Interactive**
92,580
41.6
19.7
5min Media Platform
40,630
18.3
Top DSP/SSP/Ad Exchange Entities
18.1
Rubicon Project**
215,053
96.7
Twitter.com
16.8
engage:BDR**
182,444
82.0
CNN
35,919
16.2
Fulcrum5**
170,782
76.8
Apple.com
34,774
15.6
IMDb
33,001
14.8
14.5
Walmart.com
30,436
13.7
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 82.3 percent of the 222 million Internet users in February. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com