2025 State of Programmatic Report
Pharmacy Sites Spring to the Rescue for Seasonal AllergiesAmericans Go Online to Book Their Spring Break and Summer Travel Plans
RESTON, VA, April 24, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the Comscore MMX® service. As spring finally arrived, many Americans embraced the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In addition to the warmer weather, spring also brought along seasonal allergies, causing the Pharmacy category to produce the largest traffic gains this month.
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)March 2014 vs. February 2014Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Feb-14
Mar-14
% Change
Total Internet : Total Audience
222,390
227,169
2
Health – Pharmacy
6,164
7,954
29
Travel – Car Rental
5,166
6,501
26
Lifestyles – Green
18,944
22,617
19
Retail – Tickets
20,848
24,626
18
Real Estate
56,357
66,145
17
Retail – Toys
12,606
14,634
16
Retail – Home Furnishings
34,663
40,004
15
Automotive – Resources
53,906
62,017
Travel - Information
50,865
58,359
Services - Instant Messengers
13,437
15,377
14
Comscore Top 50 Properties (Desktop Only) March 2014Total U.S. – Home, Work and University Locations Source: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Google Sites
193,033
WebMD Health
35,321
Yahoo Sites
192,290
27
Wal-Mart
34,152
3
Microsoft Sites
174,078
28
ESPN
33,837
4
Facebook
137,895
Fox News Digital Network
33,058
5
AOL, Inc.
114,948
30
New York Times Digital
31,796
6
Amazon Sites
103,096
31
Dropbox Sites
30,993
7
Glam Media
84,842
32
Conde Nast Digital
30,649
8
Turner Digital
83,438
33
YP Local Media Network
30,232
9
CBS Interactive
75,794
34
T365 - Tribune
30,119
10
Wikimedia Foundation Sites
69,420
35
Netflix.com
30,112
11
Ask Network
66,759
36
Adobe Sites
29,563
12
Apple Inc.
66,484
37
Federated Media Publishing
29,402
13
eBay
64,905
38
Meredith Digital
28,689
Weather Company, The
64,071
39
Defy Media
27,846
Comcast NBCUniversal
62,371
40
Time Warner (Excl. Turner/WB)
27,647
About
61,428
41
Pinterest.com
26,739
Gannett Sites
57,517
42
Tumblr.com*
26,406
Linkedin
49,451
43
BuzzFeed.com
26,161
Answers.com Sites
48,184
44
Ziff Davis Tech
25,166
20
craigslist, inc.
41,024
45
WordPress.com*
24,955
21
Demand Media
39,652
46
TechMedia Network
24,235
22
Twitter.com
39,535
47
Disney Online
23,783
23
Viacom Digital
38,945
48
IDG Network
23,525
24
Hearst Corporation
37,791
49
AT&T, Inc.
23,202
25
Yelp
36,846
50
Dictionary.com Network
23,110
Comscore Ad Focus Rankings (Desktop Only) March 2014 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
221,768
97.6
Google Ad Network**
213,919
94.2
84.6
Conversant (formerly ValueClick Networks)**
195,526
86.1
ShareThis
189,686
83.5
Advertising.com**
177,109
78.0
Google
185,508
81.7
Criteo**
176,227
77.6
Outbrain
177,719
78.2
Casale Media - MediaNet**
174,579
76.9
Facebook.com
135,765
59.8
RadiumOne**
171,741
75.6
YouTube.com
120,938
53.2
Microsoft Media Network US**
170,194
74.9
50.6
Collective Display**
159,090
70.0
MSN
105,985
46.7
Genome from Yahoo**
157,601
69.4
37.3
Burst Media**
154,541
68.0
Amazon.com*
83,248
36.6
Cox Digital Solutions - Network**
150,483
66.2
Bing
80,594
35.5
Exponential - Tribal Fusion**
148,213
65.2
29.4
Specific Media**
133,342
58.7
Windows Live
64,385
28.3
Adconion Media Group**
127,235
56.0
27.0
Vibrant Media**
114,563
50.4
Weather Channel, The
59,393
26.1
Rocket Fuel**
111,801
49.2
25.3
Sourceknowledge Video Network**
98,751
43.5
21.8
CPX Interactive**
90,824
40.0
21.2
Undertone Networks**
89,823
39.5
CNN
47,559
20.9
AdBlade Network**
86,083
37.9
Blogger
46,323
20.4
17.5
Top DSP/SSP/Ad Exchange Entities
17.4
engage:BDR**
220,737
97.2
5min Media Platform
38,822
17.1
Rubicon Project**
219,789
96.8
Yelp.com
36,635
16.1
Fulcrum5**
173,273
76.3
CBS News
36,551
IMDb
35,874
15.8
Apple.com
35,708
15.7
15.5
14.9
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in March. For instance, Yahoo Sites was seen by 84.6 percent of the 227 million Internet users in March. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com