Comscore Releases March 2014 U.S. Search Engine Rankings

RESTON, VA, April 15, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in March with 67.5 percent market share, followed by Microsoft Sites with 18.6 percent (up 0.2 percentage points) and Yahoo Sites with 10.1 percent. Ask Network accounted for 2.5 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.

Comscore Explicit Core Search Share Report*
March 2014 vs. February 2014
Total U.S. – Home & Work Locations
Source: Comscore qSearch
Core Search Entity Explicit Core Search Share (%)
Feb-14 Mar-14 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.5% 67.5% 0.0
Microsoft Sites 18.4% 18.6% 0.2
Yahoo Sites 10.3% 10.1% -0.2
Ask Network 2.4% 2.5% 0.1
AOL, Inc. 1.3% 1.3% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

19.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 13.1 billion (up 9 percent). Microsoft Sites ranked second with 3.6 billion searches (up 10 percent), followed by Yahoo Sites with 2 billion (up 8 percent), Ask Network with 478 million (up 11 percent) and AOL, Inc. with 259 million (up 10 percent).

Comscore Explicit Core Search Query Report
March 2014 vs. February 2014
Total U.S. – Home & Work Locations
Source: Comscore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Feb-14 Mar-14 Percent Change
Total Explicit Core Search 17,687 19,358 9%
Google Sites 11,941 13,067 9%
Microsoft Sites 3,257 3,594 10%
Yahoo Sites 1,822 1,960 8%
Ask Network 431 478 11%
AOL, Inc. 235 259 10%

“Powered By” Reporting
In March, 68.9 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing (up 0.1 percentage points).

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



 

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