Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
RESTON, VA, April 15, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in March with 67.5 percent market share, followed by Microsoft Sites with 18.6 percent (up 0.2 percentage points) and Yahoo Sites with 10.1 percent. Ask Network accounted for 2.5 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report*March 2014 vs. February 2014 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
19.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 13.1 billion (up 9 percent). Microsoft Sites ranked second with 3.6 billion searches (up 10 percent), followed by Yahoo Sites with 2 billion (up 8 percent), Ask Network with 478 million (up 11 percent) and AOL, Inc. with 259 million (up 10 percent).
Comscore Explicit Core Search Query ReportMarch 2014 vs. February 2014 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” ReportingIn March, 68.9 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing (up 0.1 percentage points).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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