Comscore and Google Measurement Solution Now Widely Available to DoubleClick Customers
Comscore vCE® in DoubleClick, Now Out of Beta, is First Independent Audience Delivery Evaluation Solution Integrated Directly into DoubleClick Platform
RESTON, VA, August 4, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Comscore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers.
Comscore vCE in DoubleClick is the first independent audience delivery evaluation solution to be directly integrated into Google’s ad server. The solution provides media buyers and sellers with near real-time access to audience delivery metrics – including reach, frequency and GRPs -- for digital display and video campaigns that are directly comparable to TV and other traditional advertising.
“Our goal is to help our clients measure every moment that matters,” said Neal Mohan, VP, Video & Display Advertising, Google. “Collaborations like this one with Comscore help us deliver on this promise and give our advertisers and publishers the actionable insights they need to connect with their audiences across screens.”
“We’re proud to bring easy-to-use technology integrations to our clients through partners like Google, giving media buyers and sellers the cross-media comparable insights they need to understand whether they’re reaching their target audiences across screens,” said Serge Matta, President and CEO of Comscore. “This partnership also reflects our commitment to deliver our independent data to clients through the tools they use every single day. With Comscore’s independent measurement directly integrated into DoubleClick, we’re streamlining clients’ workflows and giving them the data they need in near real-time, right in the tools they use to manage campaigns.”
The Comscore and Google partnership was initially announced by Neal Mohan at the IAB Annual Leadership Meeting in February 2014. As part of the beta exit, Comscore vCE in DoubleClick now also includes several new features such as intuitive audience dashboards for quick analysis and optimization.
To learn more about Comscore vCE in DoubleClick, please visit the Comscore website.
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from its vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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