The State of Social Media
RESTON, Va., December 7, 2021 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to share that Chief Revenue Officer Carol Hinnant has been included in the 2021 edition of Cablefax Magazine’s Most Powerful Women.
The recognition reflects Hinnant’s strategic business development, sales and planning accomplishments during her 30-year career within the media and entertainment sectors. She helped build Comscore’s National Television business over the past 15 years. Since being appointed as Chief Revenue Officer in early 2020, Hinnant has been a driving force behind Comscore’s efforts to develop new, innovative approaches to industry opportunities using its granular television and digital measurement assets to lead the industry’s emerging cross-platform solutions.
Hinnant’s tenure as CRO has coincided with a generational transformation in media measurement, resulting in breakthrough commercial achievements for Comscore. Highlights under her leadership include:
“I am thrilled to see this well-deserved recognition for Carol,” said Bill Livek, CEO and Executive Vice Chair, Comscore. “She has been one of my most important business partners for nearly 15 years and is a criticalindividual here at Comscore. Her leadership has helped us build momentum at this pivotal moment when the industry is ripe for disruption, and I am confident we are poised to continue building for the benefit of our clients and employees.”
The full issue of Cablefax Magazine’s Most Powerful Women can be found here.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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