Audience Recommendations for Every Vertical
Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower... Read more
Comscore today announced that it will offer free viewability measurement to clients across global markets. Comscore Viewability is a baseline offering that allows digital media buyers and se... Read more
Comscore today announced key milestones in the advancement of its holistic multi-platform advertising measurement offering, validated Campaign Essentials™ (vCE®). The enhancements include so... Read more
Comscore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and... Read more
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities Read more
PushSpring Platform Clients Can Now Leverage A Powerful Combination of Comscore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments Read more
SÃO PAULO, SP, September, 20th, 2016 – Comscore (NASDAQ: SCOR) announced recently in the US the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drive... Read more
Comscore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom Read more
Comscore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®)... Read more
Comscore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results.... Read more
Comscore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resultin... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged Comscore validated Campaign EssentialsTM (vCE®) for digital campaign viewability... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging Comscore validated Campaign E... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for t... Read more
Today, Comscore (NASDAQ: SCOR) announced that Comscore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invali... Read more
Comscore (NASDAQ: SCOR), a global media measurement and analytics company, in association with IAB Brazil, the Interactive Advertising Bureau, released the results from Digital Ad Spend in B... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to th... Read more
Millward Brown and Comscore today announced a partnership designed to give brands an unprecedented understanding of how their digital advertising is performing. Read more