Audience Recommendations for Every Vertical
Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their in... Read more
Comscore Announces Canadian Launch of Plan Metrix Multi-Platform Powered by Vividata. New solution connects interests, attitudes and behaviours with total digital media consumption for a mor... Read more
Traditional food retailers feature in the list of top desktop sites. On the other hand, the list of top mobile apps consists of food delivery services such as Just Eat, and fast food click a... Read more
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced the full unification of its digital audience measurement data in Comscore’s expl... Read more
Comscore a trusted currency for planning, transacting and evaluating media across platforms, today announced the release of its 2018 “Automotive in Europe” report, which uses multi-platform... Read more
Comscore today announced the addition of new Advanced Audience segments to its digital audience measurement solution, Media Metrix Multi-Platform. The introduction of Comscore Advanced Audie... Read more
Comscore, Inc. today published its 2018 international digital overview, titled ‘Global Digital Future in Focus’. This new report provides a snapshot of desktop, smartphone and tablet usage a... Read more
Comscore today announced the Media Rating Council (MRC) has continued its accreditation of Media Metrix, the company’s flagship syndicated digital audience measurement service. The Media Met... Read more
Comscore today announced an agreement with local broadcasting group Cordillera Communication, expanding its existing relationship to include local TV ratings for WLEX (NBC) in Lexington, Ky.... Read more
Comscore today introduced Plan Metrix® Multi-Platform, a major advancement in Comscore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop an... Read more
Comscore today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and Comscore’s suite of Advanced Audie... Read more
Comscore today announced that a growing number of regional and local advertising agencies are continuing to choose Comscore for their local TV currency, with 84 regional and local agencies s... Read more
Comscore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by Comscore, which measures lift in retail visits resulting from TV, mobile and desktop advertising.... Read more
Comscore today announced the launch of major upgrades to Mobile Metrix and MMX Multi-Platform in Argentina and Mexico with the introduction of Audience Duplication, Cross Visiting and Reach/... Read more
Comscore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changin... Read more
Comscore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes... Read more
Comscore today introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform (MMX MP). With this platform, clients around the globe... Read more
Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and Comscore, a leading cross-platform measurement and analytics company, today ann... Read more