Audience Recommendations for Every Vertical
Comscore today introduced Plan Metrix® Multi-Platform, a major advancement in Comscore’s psychographic digital media planning tool. Plan Metrix® Multi-Platform combines consumers’ desktop an... Read more
Latest MRC Approval Gives Comscore SIVT Accreditation Across All Key Digital Media Touchpoints Read more
Comscore today announced the launch of major upgrades to Mobile Metrix and MMX Multi-Platform in Argentina and Mexico with the introduction of Audience Duplication, Cross Visiting and Reach/... Read more
Comscore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides Comscore’s perspective on the most pressing to... Read more
Comscore today introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform (MMX MP). With this platform, clients around the globe... Read more
Comscore today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones... Read more
Comscore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel da... Read more
Comscore today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Argentina with the introduction of data from its recently launched mobile consumer panel. The introduction... Read more
Comscore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile... Read more
Comscore and CTR Market Research today announced major upgrades to Comscore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR.... Read more
Comscore today announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into Comscore's TV me... Read more
Comscore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop... Read more
Comscore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel.... Read more
Comscore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essen... Read more
Comscore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®),... Read more
Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on Comscore’s participation in their joint OpenAP initiative. This planned open audience platform... Read more
Comscore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer pa... Read more
Comscore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the prima... Read more