- April 28, 2015

MDA and Comscore Release Rankings of Top Web Entities in Malaysia for February 2015

Zach Huang
Zach Huang
Marketing Lead APAC
Kuala Lumpur, Malaysia, April 28, 2015 – The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for February 2015 based on data from the Comscore MMX™ and Comscore Mobile Metrix® services.

Top 30 Local Web Entities Visited from Desktop Computers in Malaysia
MAYBANK2U.COM.MY, MUDAH.MY, CIMBCLICKS.COM.MY, AIRASIA.COM, MALAYSIAKINI.COM and THESTAR.COM.MY held their respective top 6 spots in the top 30 local web entities ranking in February 2015, compared to January 2015. GSC.COM.MY, TM.COM.MY and KINITV.COM were new entrants to the top 30 ranking compared to January 2015.

Top 30 Local Web Entities from Desktop Computers in Malaysia^
February 2015
Total Malaysia – Age 6+, Home and Work Locations
Source: Comscore MMX

Top 30 Web Properties Visited from Desktop Computers in Malaysia
Google Sites, Facebook, Yahoo Sites, Microsoft Sites, Wikimedia Foundation Sites and Maybank Group held their respective top 6 positions in the top 30 web properties ranking in February 2015, compared to January 2015. Groupon was the biggest mover, climbing 12 positions to #16 with 1,547,000 unique visitors.

Top 30 Web Properties from Desktop Computers in Malaysia
February 2015
Total Malaysia – Age 6+, Home and Work Locations
Source: Comscore MMX

Top 20 Web Properties Visited from Mobile Devices in Malaysia
Media Prima Group ranked as the #1 web property in February 2015 with 2,019,000 unique visitors, followed by Astro Group with 2,009,000 and Group Digital Karangkraf with 1,563,000. New to the chart compared to January 2015 was Rev Asia at #16 with 687,000 unique visitors. Group Digital Karangkraf ranked #1 position in terms of tablet audience with 299,000 unique visitors, followed by Yahoo Sites with 270,000. In terms of engagement, MUDAH.MY held their top position on smartphones with 181,535,000 pages viewed, followed by Media Prima Group with 34,503,000 and Malaysiakini Sites with 27,764,000.

Top 20 Tagged** Web Properties from Mobile Devices in Malaysia
February 2015
Total Malaysia – Age 18+, All Smartphones, iPhone, Android Phone, All Tablets, Browser Access only
Source: Comscore Mobile Metrix

**Mobile Metrix in Malaysia uses Comscore’s census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.

Annexure
This report highlights how Internet users in Malaysia consume online content. International traffic is not counted in this report.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

For any questions or further information from an analyst, please contact Zach Huang at worldpress@comscore.com.

About MDA
The Malaysian Digital Association (MDA) is a representative body which comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and committed to driving it forward with innovative initiatives, like the endorsement of a standardised measurement currency for the industry – the first time such an endorsement was made anywhere in the region.

For more information about MDA, please visit www.digital.org.my or contact J Matthews at the MDA Secretariat at Telephone: +603-7660-8535 or matthews@macomm.com.my.

The MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor DE, Malaysia.

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