- December 18, 2014

Comscore Ranks the Top 50 U.S. Digital Media Properties for November 2014

RESTON, VA, December 18, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2014 based on data from the Comscore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 237.7 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 195.8 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.8 percent.
 

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
November 2014
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

   Rank Property

Unique Visitors/Viewers

(000)
  Total Internet : Total Audience  251,060        
1 Google Sites 237,728   26 Yelp 74,460
2 Yahoo Sites 216,444   27 Viacom Digital 71,091
3 Facebook 203,947   28 Meredith Digital 69,372
4 AOL, Inc. 200,739   29 Pinterest.com 68,368
5 Amazon Sites 167,715   30 WebMD Health 67,446
6 Microsoft Sites 165,475   31 Fox Sports Digital - Sporting News Media 66,820
7 Mode Media (formerly Glam Media) 139,700   32 Ask Network 66,541
8 CBS Interactive 137,273   33 Answers.com Sites 65,679
9 Comcast NBCUniversal 135,848   34 Demand Media 60,342
10 Apple Inc. 132,505   35 New York Times Digital 60,120
11 Turner Digital 113,666   36 Target Corporation 60,019
12 eBay 112,754   37 Scripps Networks Interactive Inc. 59,982
13 Gannett Sites 107,668   38 Vimeo 59,674
14 Wikimedia Foundation Sites 103,216   39 Adobe Sites 59,410
15 Time Inc. Network (U.S) 99,365   40 Netflix.com 57,807
16 Wal-Mart 93,665   41 VEVO 57,678
17 ESPN 90,817   42 Gawker Media 57,423
18 Twitter.com 88,306   43 NFL Internet Group 56,814
19 Linkedin 84,453   44 Fox News Digital Network 56,570
20 Weather Company, The 84,360   45 WorldNow Sites 55,521
21 Pandora.com 82,335   46 AnyClip Media 55,180
22 About 78,946   47 BlogHer 54,693
23 Hearst Corporation 78,549   48 iHeartMedia Digital 54,199
24 BuzzFeed.com 76,257   49 craigslist, inc. 54,061
25 Conde Nast Digital 74,798   50 Disney Online 51,422

 

 

Comscore Top 50 Properties (Desktop Only)
November 2014
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix
Rank Property

Unique Visitors

(000)

   Rank Property

Unique Visitors

(000)
  Total Internet : Total Audience  227,270        
1 Google Sites 195,845   26 Conde Nast Digital 36,045
2 Yahoo Sites 164,322   27 ESPN 35,344
3 Microsoft Sites 144,031   28 Pinterest.com 34,463
4 Facebook 133,889   29 Meredith Digital 33,828
5 Amazon Sites 106,954   30 Demand Media 33,666
6 AOL, Inc. 106,830   31 Target Corporation 33,173
7 Mode Media (formerly Glam Media) 84,404   32 Yelp 32,850
8 CBS Interactive 72,802   33 New York Times Digital 31,385
9 eBay 67,358   34 WebMD Health 31,054
10 Wikimedia Foundation Sites 66,383   35 Dropbox Sites 30,579
11 Comcast NBCUniversal 63,735   36 Viacom Digital 29,757
12 Turner Digital 62,779   37 Fox News Digital Network 28,594
13 Apple Inc. 57,457   38 Scripps Networks Interactive Inc. 28,208
14 Wal-Mart 53,686   39 Purch 27,545
15 Gannett Sites 51,822   40 IDG Network 27,413
16 About 49,372   41 Best Buy Sites 27,265
17 Ask Network 49,369   42 Verizon Communications Corporation 26,511
18 Time Inc. Network (U.S) 45,788   43 Netflix.com 25,234
19 Linkedin 43,923   44 Vox Media 24,743
20 craigslist, inc. 40,605   45 TripAdvisor Inc. 24,550
21 Adobe Sites 39,055   46 Gawker Media 24,502
22 Hearst Corporation 38,521   47 BuzzFeed.com 24,277
23 Weather Company, The 38,355   48 Sears Sites 23,772
24 Twitter.com 36,804   49 YP Sites 23,756
25 Answers.com Sites 36,052   50 Kohls Corporation 22,710

 

 

Comscore Ad Focus Rankings (Desktop Only)
November 2014
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  227,270 100.0          
1 AddThis 215,354 94.8   1 Google Ad Network** 216,029 95.1
2 Taboola 199,410 87.7   2 Yahoo Audience Network** 193,948 85.3
3 Google 186,456 82.0   3 Conversant (formerly ValueClick Networks)** 192,328 84.6
4 Outbrain 182,887 80.5   4 Casale Media - MediaNet** 184,402 81.1
5 Yahoo Sites 164,322 72.3   5 Criteo** 180,249 79.3
6 ShareThis 143,293 63.1   6 RadiumOne** 176,809 77.8
7 Facebook.com 131,093 57.7   7 Advertising.com** 167,268 73.6
8 MSN 128,647 56.6   8 Collective Display** 163,111 71.8
9 YouTube.com 112,537 49.5   9 Burst Media** 161,886 71.2
10 AOL, Inc. 106,830 47.0   10 Gamut - Network** 152,306 67.0
11 5min Media Platform 94,085 41.4   11 Exponential - Tribal Fusion** 151,972 66.9
12 Amazon.com* 88,917 39.1   12 Amobee** 141,304 62.2
13 Mode Media (formerly Glam Media) 84,404 37.1   13 Rocket Fuel** 140,319 61.7
14 Windows Live 62,606 27.5   14 SourceKnowledge Video Network** 126,455 55.6
15 Gannett Sites 51,822 22.8   15 Microsoft Media Network US** 107,051 47.1
16 Walmart.com 50,900 22.4   16 Undertone Networks** 100,443 44.2
17 About 49,372 21.7   17 TC Media Reach & Response Network** 92,102 40.5
18 Ask Network 49,369 21.7   18 Vibrant Media** 81,952 36.1
19 Linkedin 43,923 19.3   19 AdBlade Network** 79,229 34.9
20 CNN 42,330 18.6   20 Media.net Contextual Ads** 73,743 32.4
21 NBC News Digital 40,946 18.0    
22 Blogger 39,805 17.5   Top DSP/SSP/Ad Exchange Entities
23 CBS News 37,243 16.4   1 Rubicon Project** 214,758 94.5
24 Twitter.com 36,804 16.2   2 Fulcrum5** 184,602 81.2
25 Answers.com Sites 36,052 15.9   3 OpenX** 146,485 64.5
26 ESPN 35,344 15.6   4 engage:BDR** 41,913 18.4
27 Demand Media 33,666 14.8    
28 Weather Channel, The 33,417 14.7  
29 Target.com 33,136 14.6  
30 Yelp 32,850 14.5  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 72.3 percent of the 227 million internet users in November.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About Comscore Media Metrix Multi-Platform
Comscore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.