State of Digital Commerce
RESTON, VA, August 21, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites ranked as both the top video content property and the top video ad property, while VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 169.2 million unique viewers. Facebook ranked #2 with 89.4 million viewers, followed by Yahoo Sites with 47.2 million, VEVO with 39.2 million and Maker Studios Inc. with 39.2 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachGoogle Sites ranked #1 in video ad reach, serving ads to 31.7 percent of the total U.S. population in July. LiveRail came in second with 27.1 percent reach, followed by AOL, Inc. with 25.9 percent, BrightRoll Platform with 25 percent and Specific Media with 22.4 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
‡Entity has assigned some portion of traffic to other syndicated entities.§BrightRoll Platform was underreported in June and July 2015 due to a tagging issue. The issue has since been resolved and full reporting will be reflected with August 2015 data.
Top 10 YouTube Partner Channels by Unique ViewersThe July 2015 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 38.8 million viewers. Disney/Maker Studios occupied the #2 spot with 38.7 million unique viewers, followed by QuizGroup with 32.1 million, BroadbandTV with 26.5 million and Machinima with 25.9 million.
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.