The State of Social Media
RESTON, VA, July 24, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 193.6 million Americans watched online content videos via desktop computer in June 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 172.7 million unique viewers. Facebook ranked #2 with 85.7 million viewers, followed by Yahoo Sites with 57.5 million, VEVO with 43 million and Maker Studios Inc. with 40.3 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachBrightRoll Platform ranked #1 in video ad reach, serving ads to 40.3 percent of the total U.S. population in June. Google Sites came in second with 32.8 percent reach, followed by LiveRail with 31.6 percent, Specific Media with 31 percent and AOL, Inc. with 29.7 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP‡Entity has assigned some portion of traffic to other syndicated entities.
Top 10 YouTube Partner Channels by Unique ViewersThe June 2015 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.7 million viewers. Disney/Maker Studios occupied the #2 spot with 39.8 million unique viewers, followed by BroadbandTV with 30.7 million, QuizGroup with 28.3 million and Warner Music with 26.6 million.
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.