Comscore Releases October 2015 U.S. Desktop Online Video Rankings
Adam Lella
Senior Marketing Insights AnalystRESTON, VA, November 20, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 194.1 million Americans watched online content videos via desktop computer in October 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and Disney/Maker Studios topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 173.7 million unique viewers. Facebook ranked #2 with 91.1 million viewers, followed by Yahoo Sites with 56.9 million, Vimeo with 50.1 million and Maker Studios, Inc. with 47.6 million.
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Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers October 2015 Total U.S. – Desktop Computer, Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: Comscore Video Metrix |
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| Property | Total Unique Viewers (000) |
| Total Internet : Total Audience | 194,126 |
| Google Sites | 173,722 |
| 91,083 | |
| Yahoo Sites | 56,946 |
| Vimeo | 50,054 |
| Maker Studios Inc. | 47,617 |
| VEVO | 44,377 |
| ABC Digital | 40,617 |
| Warner Music | 39,893 |
| Comcast NBCUniversal | 36,499 |
| Microsoft Sites | 34,035 |
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent Reach
LiveRail ranked #1 in video ad reach, serving ads to 43.4 percent of the total U.S. population in October. AOL, Inc. came in second with 42.4 percent reach, followed by BrightRoll Platform with 39.4 percent, Google Sites with 33.5 percent and SpotX Video Advertising Platform with 30.6 percent.
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Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population October 2015 Total U.S. – Desktop Computer, Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: Comscore Video Metrix |
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| Property | % Reach Total U.S. Population |
| LiveRail† | 43.4 |
| AOL, Inc. | 42.4 |
| BrightRoll Platform† | 39.4 |
| Google Sites | 33.5 |
| SpotX Video Advertising Platform† | 30.6 |
| Specific Media** | 30.2 |
| RockYou.com† | 24.1 |
| Tremor Video† | 22.8 |
| Teads Sites† | 21.0 |
| Altitude Digital† | 19.2 |
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The October 2015 YouTube partner data revealed that entertainment channel Disney/Maker Studios maintained the top position in the ranking with 47.6 million viewers. UMG occupied the #2 spot with 44.2 million unique viewers, followed by VEVO with 43.6 million, Warner Music with 39.9 million and SonyBMG with 38.2 million.
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Top YouTube Partner Channels Ranked by Unique Video Viewers* October 2015 Total U.S. – Desktop Computer, Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: Comscore Video Metrix |
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| Property | Total Unique Viewers (000) |
| Disney/Maker Studios @ YouTube | 47,553 |
| UMG @ YouTube | 44,163 |
| VEVO @ YouTube | 43,626 |
| Warner Music @ YouTube | 39,885 |
| SonyBMG @ YouTube | 38,151 |
| QuizGroup @ YouTube | 24,268 |
| BroadbandTV @ YouTube | 23,907 |
| The Orchard @ YouTube | 22,397 |
| ZEFR @ YouTube | 22,209 |
| Machinima @ YouTube | 21,972 |
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About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.