#RIPGRPs: Evolving the Metrics That Move Us Forward
Comscore's Chris Wilson and Angelina Eng, VP of Measurement & Attribution, at the IAB discussed the ALM Town Hall and what the future holds for measurement.
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Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...
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