Paul Dergarabedian, Comscore Senior Media Analyst, joins Steve Patterson on NBC Nightly News to talk about the movie theater comeback!
The holiday movie season is here and this year it may be more important to the box office industry than ever before. Theaters across the country are struggling in the pandemic after multiple shutdowns, restrictions, and the advent of streaming.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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