What Viewership Alone Can’t Tell Advertisers: Exploring TV Ad Exposure with The Score Report
Today 89 million people in the U.S. will watch 1.2 billion videos online. Cross Platform consumers are are more than twice as likely than TV-only viewers to use Social Networking to discover new programs.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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