Audience Recommendations for Every Vertical
Mike Rich provides highlights from The Power of Like, a joint whitepaper from Comscore and Facebook that examines the impacts of social marketing messages for brand advertisers. The whitepaper and video look at the brand messages seen by fans of Starbucks, Bing and Southwest Airlines to provide new insights who these fans are and how they relate to the brand.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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