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Brand activism: do consumers care?

What's Your Data Personality

Stereotypes in Advertising: A help or a hindrance

This blog series will provide a few highlights regarding each myth, starting with the impact of stereotypes in advertising. Read the full report for more details.

Meet the Global Team: Senior Account Manager, Laurel Dunne in London

WTF is Influence Anyway?

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners s...

Activating Comscore Segments for Improved ROI

Selecting Segments Amid Programmatic Clutter

Balancing Contextual and Audience Targeting

Pioneering the Next Frontier in Programmatic

AI Versus the Meme

Media and Advertising: The Past, Present and Future

Media and Advertising: The Past, Present and Future

The Changing State of Privacy

The Changing State of Privacy

State of Retail

Meet the Global Team: Engineer, Deyan Yotsov in Budapest

WTF Is Influence?