#RIPGRPs: Evolving the Metrics That Move Us Forward
Kate Roganti, Director, National Agencies, Comscore, and Ken Norcross, Director Of Business Development, Inscape, sat down at IAB’s NewFronts West 2019 to discuss how brand lift measurement is evolving in the cross-platform age.
Comscore and Inscape have partnered together to enhance the speed, scale and depth of our cross platform measurement offerings.
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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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