Currency for How Media Actually Works Today
Comscore Case Study: Medline Plus - National Library of Medicine, NIH
How To Get Brand Advertisers To Spend More On The Web
There's Something Happening Here... And What It Is Is Becoming Clearer
I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time,...
As Print Newspapers Decline, How Does Digital Fill the Void?
A Generation Ahead
A Deeper Look at Bing's Performance in June
With the release of our June search data to clients today, I have gotten many media questions focused on the Bing results since its launch in early June. With one full month of metrics available, we c...
A Day in Boston at the Internet Retailer Conference
The Physics of Online Advertising
Thoughts on the Media Metrix 360 Announcement at the Conversational Media S...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
Introducing Media Metrix 360: The Next Generation of Audience Measurement
Keeping Score with Social Media Marketing and Measurement: Three Things to...
American Idol Predictions – Final Thoughts
American Idol Searches Predict Lambert Landslide
What's Driving the Decline in Search Ad Coverage?
The State of U.S. Online Retail Economy through Q1 2009
Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months
Valencia Festival of Media