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Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice...

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm

The use of ‘Demure’ - an old-fashioned English adjective meaning “modest” or “reserved” - has gained traction on social media. Download our infographic to uncover the data behind this social buzz.

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2024 State of Gen Z and the Future of Advertising

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The State of the Global Summer Box Office

Unwrap Our 2024 Holiday Targeting Guide

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The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...

A Shifting Homeowners Insurance Market

Local Insights at Your Fingertips

Credit Card Prequalification Gives Control to the Consumers

A Business Finance Revolution

The Rise of Resale