More Insights

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

CIMM Summit 2024

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates r...

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...

2024 State of Gen Z and the Future of Advertising

Transforming The Digital Landscape Through Gender Inclusive Audience Intell...

The State of the Global Summer Box Office

Unwrap Our 2024 Holiday Targeting Guide

Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...

The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...

A Shifting Homeowners Insurance Market

Local Insights at Your Fingertips

Credit Card Prequalification Gives Control to the Consumers