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New Year's Audience Guide

Basketball Audience Playbook

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

CIMM Summit 2024

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...

2024 State of Gen Z and the Future of Advertising

Transforming The Digital Landscape Through Gender Inclusive Audience Intell...

The State of the Global Summer Box Office

Unwrap Our 2024 Holiday Targeting Guide

Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...

The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...