Currency for How Media Actually Works Today
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...
Facebook Display Ad Share by Country
The Lure of TV Advertising for Internet Businesses
I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appea...
Comscore Announces Media Metrix 360 Measurement Platform Now Open + New Pr...
GRPs For Digital Marketers
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
While the emperor may or may not have clothes when it comes to ‘global warming’, focus on this issue has certainly brought the economic and societal benefits of sustainability practices to the forefro...
A Look Back at the Digital Year in Canada
Four Times Zero Is Still Zero
The Varying Impact of Ad Frequency in the Digital Environment
Four Ways to Improve Display Advertising
The Comscore Data Passport - First Half 2010
Advertising Effectiveness 101
The Click and Affiliate Marketing
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
Key Strategies to Maximize Your Mobile Marketing
The Comscore Data Passport - Second Half 2009
Comscore Case Study: Federal Trade Commission
On Branding Versus Direct Response Advertising