More Insights

2025 State of Programmatic Report

Consumers set up a blockbuster holiday season at the Box Office

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.

New Year's Audience Guide

Basketball Audience Playbook

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

CIMM Summit 2024

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...

2024 State of Gen Z and the Future of Advertising

Transforming The Digital Landscape Through Gender Inclusive Audience Intell...

The State of the Global Summer Box Office