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ID-Free Impressions are the New Normal

Spring Audience Guide

CES 2025 kicks off with Comscore

Comscore chief commercial officer Steve Bagdasarian and Chief Marketing Officer Jackelyn Keller kick off CES 2025 in the Comscore suite

Comscore Data Divas at CES C Space

2025 State of Programmatic Report

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the b...

Comscore TV Personification

New Year's Audience Guide

Basketball Audience Playbook

Unpacking the Role of AI in Media Measurement

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

CIMM Summit 2024

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm