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Consumer Trends to Know from ARF Shopper 2024

Getting Started With Privacy and Regulation – The Time To Experiment Is Now

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...

The 2024 “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar featured special guest speakers from the Minnesota Wild, NASCAR, Nexstar, and Kathleen Murphy M...

Scoring on the Madness of March

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip...

It’s All About Audience Reach Across Screens: Key Themes from CES 2024

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Enter Generative AI Search

Generative AI: writing, editing and designing in 2023

What marketers should know about the future of cross-platform measurement

Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...

Unlock the Power of Co-Viewing on Roku

Is there Representativeness in Measurement? Why the Move to Cross-Platform...

Next-Gen Measurement: AI, Automation and Big Data

Comscore and AWS announce access to census-level analytics in new data deli...

Comscore In Conversation with the Green Bay Packers

A global look at digital consumer benchmarks