More Insights

Health Vertical Segment Guide

ID-Free Targeting that Performs

Making the Right Bets When It Comes to Programmatic

Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for the adults - a celebration of surviving the slee...

Audience Recommendations for Every Vertical

The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...

Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity...

Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...

3 Ways Political Advertisers Can Win With CTV in 2024

2024 State of Programmatic Report

5 Surprising Audiences Watching the Big Game

Three key insights for podcast advertising, in a privacy-centric landscape

Strategies that Win: The New Year Sports Segment Guide

Top 3 Holiday Shopping Predictions for 2023

Political TV Ad Exposure Targeting

Un-Identifying the Future of Advertising

The 2023 Holiday Checklist

Spooky Stats: Halloween Costume Shopping Trends

Monetization Opportunities for Publishers in the Face of Signal Loss