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Field of Media Research Dreams

Share of Global Internet Audience by Region

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of Comscore’s Media Metrix 360 initiative. This represented a major enhancement to Comscore’s original panel-only audience measurement approach, where we b...

Update on the Evolution of Comscore Media Metrix 360

Introducing Media Metrix 360: The Next Generation of Audience Measurement

Power to the People

Power to the People: Why Panels Are Essential for Counting People and Providing Valid Demographics for Hybrid Online Audience Measurement Services