More Insights

Email Behavior Shifts in Asia Pacific

Comscore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 ve...

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of Comscore’s Media Metrix 360 initiative. This represented a major enhancement to Comscore’s original panel-only audience measurement approach, where we b...