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Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape th...