More Insights

The lines between Food & Grocery delivery continue to blur

The Consumer Centric Measurement Revolution

Game on! The FIFA World Cup kicks off

The 2022 FIFA World Cup is about to start, just as soccer is gaining traction in the U.S.: the number of Americans who consume soccer-related content has increased by 10 million unique visitors in the...

Ignite Your Social Audience with Comscore's Personas

Traffic to health apps has increased by 29 percent since 2018...

BeReal: who are these friends for real?

No filters, no editing, no special effects, and a notable 226% unique visitor growth in 6 months to August 2022 in the U.S. BeReal, the mobile app designed to share moments in your life with friends w...

First party Advanced Audiences - Redefining Local TV Currency

Embracing Change in the Workplace

Can’t find a car? Vehicle subscription services offer an alternative to tra...

Creating Meaningful Experiences for Diverse Audiences

Becoming a Leading Liquor Brand on Social Media

Unlock Additional Insights with Audience Sentiment Metrics

Gain a Deeper Understanding of Your Audiences with Personas

Leading Marketing at Harvard Business School

Innovating in the Virtual World

Why Google’s cookies extension is no reason to take our foot off the pedal...

How Local Newsrooms Can Go Deeper with Data

Why Capturing Instagram Reels data is More Important than Ever