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BeReal: who are these friends for real?

First party Advanced Audiences - Redefining Local TV Currency

Embracing Change in the Workplace

nCino Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity.

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Creating Meaningful Experiences for Diverse Audiences

Becoming a Leading Liquor Brand on Social Media

Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer intere...

Unlock Additional Insights with Audience Sentiment Metrics

Gain a Deeper Understanding of Your Audiences with Personas

Leading Marketing at Harvard Business School

Innovating in the Virtual World

Why Google’s cookies extension is no reason to take our foot off the pedal...

How Local Newsrooms Can Go Deeper with Data

Why Capturing Instagram Reels data is More Important than Ever

Making Data Simple with Comscore Total Digital

How Comscore and YouTube Unlock the Power of CTV

See Comscore Total Digital in Action

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

How to rewrite your social playbook for monetization