Audience Recommendations for Every Vertical
Cord-cutting and Non-Ad Supported Platforms
Keeping Connected TV Hot
CTV in the Marketing Mix
In the second episode we will be looking at the second and third CTV burning issues in our series: How to integrate CTV advertising into the marketing mix and the differences between Linear TV and OTT...
Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior
Defining Connected TV
Understanding the Typical OTT Home
As television and video viewing habits continue to evolve, we’ve seen an explosion in the adoption of OTT services by affluent young families. The typical OTT household is steaming more services and w...
Media Currencies: The Past, Present, and Future
The Roaring 2020s: The Explosion of Multi-Platform Advertising
2021 State of OTT: Discover How OTT Has Changed the Media Consumption Lands...
Televisionation Comscore Update
Cookieless Audience Targeting Partnership Series
Respecting Privacy in Online Measurement: Comscore's Vision
What happens to ad targeting if user tracking goes away?
Fearmongering in CTV Advertising
The Convergence of Linear & OTT Measurement
Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
Illuminating CTV & OTT: Why & How to Invest in Data-driven Advertising