More Insights

The Click and Affiliate Marketing

The Dawn of Hybrid Audience Measurement

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in...

Online is the New Primetime

Coming Soon: TV! As Seen on the Internet

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The o...

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

Comscore Begins MRC Audit