The State of Social Media
Measure the consumption habits of your digital audience and your competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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Leveraging a decade of experience with Comscore, Vice President, Product Management James Muldrow guides the evolution of Comscore’s digital audience and Total Home Panel products for digital advertising, behavioral/attitudinal measurement, and segmentation across dozens of global markets.