Trust. transact.

Enabling trusted programmatic transactions of quality advertising


Is there quality in programmatic? Are buyers getting the impressions they pay for?
Are sellers getting full value?

Programmatic has a trust issue. comScore has the solution.

COMSCORE INDUSTRY TRUST is a multi-phase initiative designed to enable trusted programmatic transactions of quality advertising between buyers and sellers. It offers a proactive way to elevate quality inventory and create a trusted marketplace that better serves the ecosystem. With Industry Trust, advertisers will be able to buy impressions programmatically using the same comScore metrics they use for traditional ad buys, including those in comScore Media Metrix® Multi-Platform and validated Campaign Essentials™ (vCE®).


Unlock programmatic’s potential

Consistent, independent measurement is key to establishing pricing, fair value and efficient markets. But most importantly, it creates trust. With trust, everybody wins. comScore is committed to bringing trust to programmatic and helping the industry realize its potential.

The first output of the Industry Trust initiative is Bid Ratings™, a pre-bid solution that brings trusted comScore data into DSPs to help media buyers surface quality in pre-bid programmatic.