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Creative Up to 4 Times More Important than Media Plan

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
100% - ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan

BeReal who are these friends

No filters, no editing, no special effects, and a notable 2340% unique visitor growth in 6 months to September 2022 in the UK. BeReal, the mobile app designed to share moments in your life with friends without filters, is gaining traction, particularly...
100% - ights/Infographics/BeReal-who-are-these-friends

BeReal who are these friends for real


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Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
85% - ights/Infographics/Mobile-Media-Usage-Sees-Strong-Growth-Across-EU5

Usage of Retail Movies Sites Has Almost Tripled in the Nordics

The Nordic countries, composed of Denmark, Finland, Norway and Sweden, has seen huge growth in the number of internet users accessing retail-movies sites. In June 2013, over 2 million people visited a site in this category in the Nordics, a jump of 190...
71% - ights/Infographics/Usage-of-Retail-Movies-Sites-Has-Almost-Tripled-in-the-Nordics

Visitation to Groupon

Traffic to Groupon.com continues to surge, the site now leads as the most-visited Coupon destination.
34% - ights/Infographics/Visitation-to-Groupon

What does Coinbases digital engagement mean for cryptocurrency

Despite a great start to 2021, to what degree will recent changes to the cryptocurrency market impact engagement with Coinbase?
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Men and Women Respond Differently To Various Types of Creative Ad Elements

A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to advertising messages overall. To better understand what...
34% - ights/Infographics/Men-and-Women-Respond-Differently-To-Various-Types-of-Creative-Ad-Elements

Five Insights You Need to Know about Online Advertising in Canada

What does recent data on digital, mobile, video and consumer behaviour trends tell us about the evolving marketing landscape? Download the fact sheet to learn the key insights that marketers and online advertisers need to know to create an effective digital...
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Facebook and Orkut Growth in India

In July 2010, Facebook.com became the #1 social networking site for the first time in India as visitors to the site surpassed those to Orkut. Visitor growth to Facebook.com was up 167 percent in September 2010 versus year ago reaching 24.3 million visitors,...
33% - ights/Infographics/Facebook-and-Orkut-Growth-in-India