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20 Million Americans Scanned a QR Code in October

20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011.
100% - ights/Infographics/20-Million-Americans-Scanned-a-QR-Code-in-October

Newspapers Magazines Most Likely Source of QR Code Scanning in the US

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
100% - ights/Infographics/Newspapers-Magazines-Most-Likely-Source-of-QR-Code-Scanning-in-the-US

1 in 5 UK Smartphone Users Searched for Retail Store Location

In the UK, the top retail/e-commerce activity performed on a smartphone was finding a store location, with 20.2 percent of smartphone owners using the service in August 2011. 15.3 percent of all smartphone users in the UK took a picture of a product while...
99% - ights/Infographics/1-in-5-UK-Smartphone-Users-Searched-for-Retail-Store-Location

The European Digital Day

The typical EU consumer spends the equivalent of a day (an average of 25.9 hours), online per month. Here’s a snapshot of what 397 million Europeans are doing to fill their time. 3 in 4 Europeans visited a Retail site during June 2012. Over 62% of the...
98% - ights/Infographics/The-European-Digital-Day

Convenience Leads as Top Reason for Purchasing on Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision....
98% - ights/Infographics/location_13323

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture...
98% - ights/Infographics/Taking-Pictures-of-Products-Is-Main-In-Store-Activity-for-French-Smartphone-Owners

Growing In-Store Smartphone Activities in France

Smartphone owners in France use their phones for a variety of activities whilst in a physical retail store. As the main sales period in France has just kicked off, we looked at which of these activities experienced the most growth in the 3 month average...
97% - ights/Infographics/Growing-In-Store-Smartphone-Activities-in-France

French Mobile Users Share Product Information While in Retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a...
97% - ights/Infographics/French-Mobile-Users-Share-Product-Information-While-in-Retail-Stores

Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and...
96% - ights/Infographics/Two-Thirds-of-Tablet-Owners-Play-Games-on-Their-Device

Usage of Retail Movies Sites Has Almost Tripled in the Nordics

The Nordic countries, composed of Denmark, Finland, Norway and Sweden, has seen huge growth in the number of internet users accessing retail-movies sites. In June 2013, over 2 million people visited a site in this category in the Nordics, a jump of 190...
96% - ights/Infographics/Usage-of-Retail-Movies-Sites-Has-Almost-Tripled-in-the-Nordics