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Getting Ready for the 2021 Fall TV Season

Build on your TV advertising by using Comscore Activation segments to reach viewers of specific series and telecasts, and target competitors’ audiences. Check out some of our latest TV segments to leverage your campaigns!
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Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
97% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going

Online Mental Health by the Numbers

In this infographic, we analyze two digital solutions aimed at consumers: BetterHelp and Calm.
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The Online Tickets Category Is Making a Comeback

Though the online ticket category is growing year-over- year, visits to merchants of event tickets are outpacing those of movie ticket merchants, based on unique visitor yearly growth between February and June of 2021. Download the infographic to learn...
90% - ights/Infographics/The-Online-Tickets-Category-Is-Making-a-Comeback

Spotlight on Social Media

Social media continues to be a dominant platform across the world in terms of visitation and time spent--and it's still growing. Joe Lahr, Comscore's GM, Digital Audience Products, recently presented some key metrics as part of ARF's Social Media Measurement...
90% - ights/Infographics/Spotlight-on-Social-Media

The lasting impact of Meme stocks

Social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This influx of new retail investors led to unprecedented...
89% - ights/Infographics/The-lasting-impact-of-Meme-stocks