- December 9, 2022

Retail: ‘tis the season of the bargain hunter

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

Shopping habits are evolving. Online interest in “sales and promotions” in the U.S. rose 68% from September 2021 to September 2022. Price matters, but for bargain hunters, other factors matter even more. 

In this snapshot, “Retail: ‘tis the season of the bargain hunter”, we look at online behaviors of a range of bargain hunters and identify what they have in common. We cover: 

  • Factors that matter most to bargain hunters. 
  • What high- and low-income bargain hunters have in common. 
  • Retail brands that appeal to the bargain hunters – and their tactics.  


    Audience Segmentation

    Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...

    Request a demo

    Total Digital

    Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.

    Request a demo