Enter Generative AI Search
Shopping habits are evolving. Online interest in “sales and promotions” in the U.S. rose 68% from September 2021 to September 2022. Price matters, but for bargain hunters, other factors matter even more.
In this snapshot, “Retail: ‘tis the season of the bargain hunter”, we look at online behaviors of a range of bargain hunters and identify what they have in common. We cover:
Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...
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