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More than 1 in 3 US QR Code Scanners has a Household Income of Dollar 100k
comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
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ights/Infographics/More-than-1-in-3-US-QR-Code-Scanners-has-a-Household-Income-of-Dollar-100k
Who Visits Personal Financial Management Sites?
As the use of personal financial management (PFM) sites such as Mint.com has grown, financial institutions have been trying to understand their customers use of these tools.
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ights/Infographics/Who-Visits-Personal-Financial-Management-Sites
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content
A U.S.-based vCE Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed not brand safe by the advertiser. In total, the findings showed that 141,000 impressions...
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ights/Infographics/Nearly-3-out-of-4-Ad-Campaigns-Deliver-Ads-Adjacent-to-Brand-Inappropriate-Content
44 Percent of UK Smartphone Owners Use Their Phone For a Shopping Activity In Store
For UK smartphone owners, their phone has become an important shopping medium. In October 2012, 44 percent of UK smartphone owners performed at least one shopping activity whilst they were in a physical retail store.
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ights/Infographics/44-Percent-of-UK-Smartphone-Owners-Use-Their-Phone-For-a-Shopping-Activity-In-Store
Fast Facts la finale di UEFA Euro 2024 sui social media
On July 14th, Spain overcame England in the 17th UEFA European Championship final at the Olympistadion in Berlin. Check out this quick infographic to see the impact of the hashtag #Euro2024 on final day, the top influencers, the top post, and which of...
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ights/Infographics/Fast-Facts-UEFA-Euro-2024-final-on-social-media
Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1
Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK. Channel 4 had the largest share of ABC1 viewers, accounting for with 69.2...
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ights/Infographics/Channel-4-Has-the-Largest-Share-of-Online-Video-Viewers-That-Are-ABC1
Mobile Social Media Usage up 80 Percent in the UK
In the UK, mobile owners are turning to their devices to keep up to date on their online social status with increasing frequency. Social media usage on mobile phones has nearly doubled in the UK since a year ago.
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ights/Infographics/Mobile-Social-Media-Usage-up-80-Percent-in-the-UK
Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries
The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has increased 112 percent over the past year to 52.8 million...
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ights/Infographics/Video-Consumption-via-Smartphone-is-Increasing-Rapidly-in-EU5-Countries
US Smartphone Audience Growth
Smartphone adoption continues to climb in the U.S. In the past year, the U.S. smartphone audience has grown 53 percent to 78.5 million subscribers. Check out comScore's June mobile report for more insights on the U.S. market.
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ights/Infographics/US-Smartphone-Audience-Growth
Apple and Google Smartphone Platform Share in the U.S.
In the past year, Google has grown its smartphone platform share from just 4% a year ago to reach 26% penetration in November 2010, slightly ahead of Apple. For more insights into the smartphone market, check out our latest monthly mobile benchmarker.
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ights/Infographics/Apple-and-Google-Smartphone-Platform-Share-in-the-US
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