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CES 2025 kicks off with Comscore


100% - ights/Videos/Interview/CES-2025-kicks-off-with-Comscore

Revving Up Your Social Revenue

In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
39% - ights/Videos/Presentation/Revving-Up-Your-Social-Revenue

Challenges and ideas to monetize video content by publishers creators

Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...
47% - ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators

Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
36% - ights/Videos/Presentation/Measuring-Video-Consumption

Unlock Additional Insights with Audience Sentiment Metrics


30% - ights/Videos/Products/Unlock-Additional-Insights-with-Audience-Sentiment-Metrics

Gain a Deeper Understanding of Your Audiences with Personas


39% - ights/Videos/Products/Gain-a-Deeper-Understanding-of-Your-Audiences-with-Personas

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
27% - ights/Videos/Interview/Leveraging-All-Platforms-to-Win-Over-Latinx-Audiences-in-Beauty

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
32% - ights/Videos/Presentation/The-Future-of-OTT-Panel

CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of...
44% - ights/Videos/Products/CTV-A-Modern-Reintroduction

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
40% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV