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Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media Industry and Her Hope for Change
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ights/Videos/Interview/Comscore-s-Tershone-Phillips-on-Diversity-in-the-Media-Industry-and-Her-Hope-for-Change
Fireside chat with Modelez International’s Senior Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios, Cristina Chiesa
At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality. In a fireside chat with Comscore...
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ights/Videos/Presentation/Fireside-chat-with-Modelez-International-s-Cristina-Chiesa
The Outlook For Theaters And Streaming Services
Walt Disney’s “Black Widow” brings in $80M at domestic box offices. Paul Dergarabedian, Senior Media Analyst at Comscore discusses the outlook for hybrid-releases in theaters and streaming services. He talks about Disney+ versus other streaming services...
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ights/Videos/Box-Office-Bites/The-Outlook-For-Theaters-And-Streaming-Services
Principales mitos y realidades sobre la medición de Comscore
Cuando hablamos de alcance y frecuencia de una campaña publicitaria hacemos referencia al porcentaje de personas de nuestro target al que estamos alcanzando, pero ¿qué sucede cuando los números de las herramientas de web analytics equiparan las cookies...
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ights/Videos/Presentation/Principales-mitos-y-realidades-sobre-la-medicion-de-Comscore
Cómo construir un Buyer Persona
El concepto de Buyer Persona consiste en entender en profundidad los estilos de vida de los segmentos que las marcas quieren alcanzar y los de su competencia, con el objetivo de crear contenidos y mensajes personalizados.
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ights/Videos/Presentation/Como-construir-un-Buyer-Persona
Mensuração nas redes sociais - visão da cadeia agência, plataforma e anunciante
Em um painel, os experts André Scaciota – Partner, Senior Marketing Manager no Itaú, Maurício Cruz – Diretor de Mídia na Galeria, Paulo Fernandes – Director no Kwai for Business conversam com Bruna Baena, Senior Marketing Corporate Specialist na Comscore...
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ights/Videos/Presentation/Mensuracao-nas-redes-sociais
Multiplicando resultados, TV Conectada
Em uma entrevista, Lilian Prado, Country Manager da Showheroes Brasil, conversa com Luísa Magalhães, Sales Manager na Comscore Brasil, sobre como a TV Conectada traz oportunidades na sua jornada do consumidor; as possibilidades de formatos interativos,...
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ights/Videos/Presentation/Multiplicando-resultados-TV-Conectada
Conteúdo e CTV, um ecossistema
Para falar sobre este tema, reunimos Denis Onishi, Diretor de Negócios da Paramount, Essio Floridi, Diretor de Operações e Vendas Latam da Samsung Ads e Marco Frade, Head of Media, Digital and CRM da Diageo.
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ights/Videos/Presentation/Conteudo-e-CTV-um-ecossistema
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